Wholesale Fishing Flies & Fly Tying Materials for Fly Shops

FINATICS supplies fly shops, outfitters, and outdoor retailers across the United States with proven saltwater and freshwater patterns and innovative fly tying materials — built by anglers who actually fish them, priced to move off your shelf. Apply below to become an authorized FINATICS wholesale dealer.

Apply to Become a Wholesale Dealer ›

Why Fly Shops Carry FINATICS

  • 40% Off MSRP on Every Wholesale Order

    40% off MSRP on Finatics-branded flies and materials — strong, shelf-friendly margins on fast-moving products built to sell, not sit. It's the same wholesale fishing flies discount every authorized FINATICS dealer gets, no tiers to climb.

  • Low $150 Opening Order, No Reorder Minimums

    $150 opening order and no reorder minimums after that. Stock what works for your shop and reorder only what your customers are buying — low-risk wholesale fly tying materials and flies for any size shop.

  • Wholesale Patterns Your Competitors Don't Carry

    Proven saltwater patterns and innovative tying materials your customers can't get from the same catalog brands every other shop carries. Genuinely different wholesale fishing flies, not another reseller of the same national lineup.

  • First Access to New Fly Releases

    First look at new releases before they go public — so your shelves have the newest FINATICS gear before anyone else in your market. Early access is one more reason fly shops choose FINATICS as their wholesale fly tying materials supplier.

  • Free Listing on the FINATICS Dealer Locator

    Authorized dealers are listed on the FINATICS Dealer Locator, sending nearby anglers straight to your door. It's a free, always-on referral channel for every wholesale dealer we approve.

  • Fished, Not Just Tied

    Every pattern is designed and tested on real water — the Louisiana marsh and fisheries across the country. Gear you can stand behind, and wholesale fishing flies your staff can talk about with real confidence.

Wholesale Fishing Flies We Supply

Wholesale Saltwater Fishing Flies

Redfish, speckled trout, tarpon, snook, bonefish, permit, jack, striper, and offshore patterns. Proven Louisiana marsh patterns and flats flies for coastal fly shops nationwide.

Wholesale Freshwater & Trout Flies

Trout, bass, panfish, and warmwater patterns for rivers, streams, and stillwaters — 79 SKUs in the current dealer catalog.

Wholesale Fly Tying Materials

Innovative fly tying materials engineered in Louisiana — the same materials FINATICS uses to tie its own catalog patterns. Includes dubbing, flash, hair, and hard-to-find specialty components.

Apply to become a FINATICS dealer →

How to Become a FINATICS Wholesale Dealer

1. Apply Online. Fill out the short dealer application. Every application is reviewed by our team to make sure it's a good fit for both sides.

2. Get Approved by the FINATICS Team. Once you're in, you'll get dealer pricing, your opening order details, and access to new releases.

3. Place Your First Wholesale Order. Place orders anytime through the dealer portal. Orders are prepaid and ship fast.

Wholesale Dealer Requirements

FINATICS wholesale accounts are reserved for legitimate retail fly shops, outfitters, and outdoor retailers. To protect the brand and your margins as an authorized dealer, we require:

  • Operate a legitimate retail storefront or established online retailer
  • Maintain MSRP pricing to protect the brand and every dealer's margins
  • No selling on Amazon, eBay, Etsy, or Walmart Marketplace
  • Dealer accounts may not be shared or resold to third parties
  • Order in-stock products only — no backorders

Note: Fishing guides and content creators aren't eligible for resale accounts — please apply through the FINATICS Guide & Creator Program instead.

Trusted by Fly Shops in 10+ States

FINATICS wholesale customers are authorized fly shops, outfitters, sporting-goods retailers, and commercial fly tiers across the United States — including Louisiana, Alabama, Wyoming, Wisconsin, Virginia, Connecticut, Texas, Montana, Hawaii, and beyond.

See all authorized FINATICS dealers →

Wholesale Dealer FAQ

What is the wholesale discount for FINATICS dealers?

40% off MSRP on all FINATICS-branded flies and fly tying materials.

What is the opening order minimum?

$150 (based on dealer pricing). No minimum after that.

How do I place wholesale reorders?

Through the FINATICS dealer portal after approval. Orders are prepaid and ship fast.

Do you accept Net-30?

Not on opening orders. Established dealers with clean payment history may request Net-30 terms after their first prepaid order.

What are the MAP (Minimum Advertised Price) requirements?

Authorized dealers agree to maintain MSRP pricing to protect the brand and every dealer's margins. See dealer agreement for full MAP policy.

Can I sell FINATICS on Amazon, eBay, Etsy, or Walmart Marketplace?

No. Selling FINATICS products on any of those marketplaces will result in immediate termination of the dealer account.

Are guides and content creators eligible for wholesale accounts?

No. Guides and creators should apply through the Guide & Creator Program instead.

Does FINATICS drop-ship for online retailers?

Yes, on a case-by-case basis for online-only dealers. Discuss during application.

How long does dealer approval take?

Applications are reviewed by the FINATICS team within a few business days.

Where is FINATICS based?

Louisiana. All FINATICS flies and materials are shipped from the US.

Ready to Stock FINATICS in Your Shop?

Applications are reviewed quickly. Tell us about your shop and we'll get you set up.

Apply to Become a Wholesale Dealer ›