Become a Finatics Dealer

Carry flies and tying materials built by anglers who actually fish them — and give your customers something they can't find in every other shop's catalog.

Finatics Fly Company partners with select fly shops and outdoor retailers across the country. Our products are designed to perform on the water and stand out on the shelf — from proven saltwater patterns to innovative tying materials that help your customers catch more fish and keep coming back.

We're growing our dealer network, and we'd love your shop to be part of it.

Why partner with Finatics

Margins that move

40% off MSRP on Finatics-branded flies and materials — strong, shelf-friendly margins on fast-moving products built to sell, not sit.

Low risk to start

$150 opening order and no reorder minimums after that. Stock what works for your shop and reorder only what your customers are buying.

Something different

Proven saltwater patterns and innovative tying materials your customers can't get from the same catalog brands every other shop carries.

Early access

First look at new releases before they go public — so your shelves have the newest Finatics gear before anyone else in your market.

Get found

Authorized dealers are listed on the Finatics Dealer Locator, sending nearby anglers straight to your door.

Built by anglers

Every pattern is designed and tested on real water — the Louisiana marsh and fisheries across the country. Gear you can stand behind.

How it works

1. Apply. Fill out the short dealer application. Every application is reviewed by our team to make sure it's a good fit for both sides.

2. Get approved. Once you're in, you'll get dealer pricing, your opening order details, and access to new releases.

3. Order & sell. Place orders anytime through the dealer portal. Orders are prepaid and ship fast.

Dealer requirements

To protect the Finatics brand and every dealer's margins, authorized dealers agree to:

  • Operate a legitimate retail storefront or established online retailer
  • Maintain MSRP pricing to protect the brand and every dealer's margins
  • No selling on Amazon, eBay, Etsy, or Walmart Marketplace
  • Dealer accounts may not be shared or resold to third parties
  • Order in-stock products only — no backorders

Note: Fishing guides and content creators aren't eligible for resale accounts — please apply through the Finatics Guide & Creator Program instead.

Ready to stock Finatics?

Applications are reviewed quickly. Tell us about your shop and we'll get you set up.

Apply to Become a Dealer ›